I’m George Dixon, a London-based portrait and documentary photographer working across fashion, sport, and music.

I began photographing football as a personal project, documenting matchdays and supporter culture around Newcastle United through @FloodlightsOn. That experience shaped how I see. An instinct for people, energy, and atmosphere that continues to inform my projects.

Today, that approach translates into work that feels crafted, but never overproduced. Imagery where people and product exist naturally within the same space, creating scenes that feel authentic and unpolished.

Recent clients include adidas, ASICS, Cole Palmer, The FA, Foot Locker, Lacoste, New Balance, Newcastle United, the Premier League, and Spurs.