I’m George Dixon, a London-based photographer working primarily on film across documentary and portrait-led photography for fashion, sport, and music.

I began photographing football as a personal project, documenting matchdays and supporter culture around Newcastle United through FloodlightsOn. That experience shaped how I see. An instinct for people, energy, and atmosphere that continues to inform my projects.

Today, that approach translates into work that feels crafted, but never overproduced. Imagery where people and product exist naturally within the same space, creating scenes that feel authentic and unpolished.

I work across all stages of a project, from concept and casting to location and execution, creating the conditions for the work to feel natural.

Recent clients include adidas, ASICS, Cole Palmer, The FA, Foot Locker, New Balance, Newcastle United, and the Premier League.